50" UP77 4K Smart UHD TV, with Magic Remote, HDR10 Dynamic Tone Mapping, 60Hz, Auto Low Latency Mode, 2 HDMI & 1 USB 2.0 inputs, Voice Assist Google Assistant & Alexa Built-in, Apple Airplay 2 - 50UP7700PUB

50-inch 4K UHD Display — Experience rich colour and vibrant visuals with the LG UP7700 TV’s 50-inch LED screen with 4K Ultra HD maximum resolution, delivering video quality with four times more pixel accuracy than Full HD TVs.

 Quad-Core Processor 4K — The LG UP7700’s processor brings your visual and audio experience to new heights by enhancing colour vibrancy and contrast, removing video noise, and upgrading virtual surround sound.

Active HDR — Never miss out on any detail with its built-in Active HDR10 colour technology with advanced HDR Dynamic Tone Mapping that will deliver brighter and life-like images.

 Next-Level Performance — Improve your home entertainment setup and get access to innovative features, such as Advanced Colour Enhancer, True Color Accuracy, FILMMAKER MODE™, and more.

 Game Optimizer — Get ready to conquer and win every game with LG UP7700’s Game Optimizer. Choose from various game modes for FPS, RPG, and RTS, adjust the display and sound quality, plus configure more settings to match your gaming needs.

 Non-Stop Entertainment — LG UP7700 supports various streaming platforms such as Netflix, the Apple TV app, Disney+, and LG Channels all in one place so you can enjoy non-stop entertainment at home.

 Special Features — LG UP7700 runs with webOS® 6.0 and AI ThinQ®, and comes with convenient features such as LG Content Store (App Store), Sports Alert, LG Channels and a Full Web Browser.

 AI Sound Technology — Don’t miss any sound with the LG UP7700’s 2.0 Down Firing Built-In Speaker powered by LG Sound Sync and AI Sound Technology plus Bluetooth Surround Ready.

 Sleek & Stylish Design — Enhance the interior of your home with the slim panel and bezel of the LG UP7700.

 Compatibility — Enjoy hands-free entertainment with its compatibility with Google Home, Amazon Alexa, & Apple Airplay 2 / HomeKit.

 Flexible Connectivity — Extend the capacity of your TV with LG UP7700 flexible connectivity. Connect to a network with the Wi-Fi Certified 802.11ac, transfer files via Bluetooth® 5.0, or HDMI inputs, and more.

50UP7700PUB

• Real 4K Display
• webOS® 6.0 & AI ThinQ® w/ Magic Remote
• Active HDR, Filmmaker Mode™, Bluetooth Sound Ready
• Netflix, Apple TV+, Disney+, Prime Video, LG Channels
• Google Assistant & Alexa Built-in, Apple Airplay 2/Homek

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