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SONY 65" X90K Full Array 4K UHD HDR LED Smart Google TV, 120Hz Refresh Rate, VRR, ALLM, Dolby Vision™ & Dolby Atmos™, Chromecast Built-In, Perfect for PS5®

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$1999.99$1899.99

Sold By: InVastor


Enjoy enhanced contrast in your movies, TV shows, sports, and more with the Sony BRAVIA XR X90K 55" 4K HDR Smart LED TV. The full-array LED backlight uses local dimming zones to keep dark areas of the image dark while brightening lighter areas. The Android TV OS enables voice control with the Google Assistant via the included voice remote control or your compatible devices on the same network.

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Ships From: Brockton, Massachusetts, United States

Delivery Options: Local Pickup- Economy Shipping

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SKU: TVSON00090

Categories:Electronics And AccessoriesElectronicsVideoTelevisions


SONY 65" X90K Full Array 4K UHD HDR LED Smart Google TV, 120Hz Refresh Rate, VRR, ALLM, Dolby Vision™ & Dolby Atmos™, Chromecast Built-In, Perfect for PS5®

4K Full Array LED

Whatever you're watching, you'll see it upscaled close to 4K1 quality thanks to our unique Cognitive Processor XR™. Our Full Array LED, expertly controlled by our unique technology, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. You'll enjoy pictures enhanced with real-life depth and contrast.




Cognitive Processor XR™

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly life-like experience. Images are cross-analyzed and cleaned, especially around the focal point, to give real-life depth, extraordinary contrast and beautifully vivid colours.


XR Triluminos Pro

Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.


XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.


XR Contrast Booster 102

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.


XR 4K Upscaling

With XR 4K Upscaling, you'll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.



4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.


Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low latency mode. You'll enjoy smoother, more responsive gameplay-vital for fast-moving, high-intensity games.



Variable Refresh Rate

With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.


Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimized instantly during your PS5™ console's initial setup. Your PS5™ automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high-contrast scenes, you'll see the crucial details and colours in the brightest and darkest parts of the screen.

Acoustic Multi-Audio™

Our Acoustic Multi-Audio™ technology includes sound-positioning tweeters to ensure high-frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high-quality sound.


Acoustic Multi-Audio™

Our Acoustic Multi-Audio™ technology includes sound-positioning tweeters to ensure high-frequency sounds come from the right place in the scene, precisely matching what's on screen. With X-Balanced speakers, you'll hear clear, high-quality sound.


Acoustic Auto Calibration

No matter where you're sitting, this TV detects your position and optimizes sound so you'll enjoy the same sound quality as if you were sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that's enhanced and optimized to your room.


Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, "what should I watch?" Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started.

Creator Calibrated Mode

Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended.


Chromecast built-in

Go from your phone, tablet or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favourite movies, shows, apps, games and more directly to your TV.




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