Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours. 

Our widest palette of colours, natural and bright

The new OLED(QD-OLED) panel enables our widest palette of colours, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.

Enjoy real life depth with pure blacks and brighter colours

Key Features

• Intelligent TV processing technology with Cognitive Processor XR that delivers natural and realistic picture quality.
• See more and brighter colors than ever before with the new QD-OLED panel and XR Triluminos Max.
• Immersive depth and realism with lifelike brightness enhanced by XR OLED Contrast Pro.
• Google TV with Google Assistant organizes your content all in one place.¹ Stream from your Apple device with AirPlay 2 support.¹⁴
• Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app.²
• Experience immersive cinematic content with support for Dolby Vision⁴, IMAX Enhanced ⁵, and Netflix Adaptive Calibrated Mode⁶ .
• Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation®5.⁷
• Get the advantage in high-performance gaming with 4K/120,¹⁰ VRR,¹¹ ALLM as specified in HDMI 2.1.
• Hear true immersive audio with dual actuators that vibrate to produce sound from the entire screen and dual subwoofers for powerful bass, plus support for Dolby Atmos.
• Acoustic Center Sync synchronizes BRAVIA XR TVs speakers with select Sony soundbars to reinforce the center speaker channel for fuller, more immersive sound.
• See blur-free picture quality in fast-moving sports and movies powered by XR OLED Motion technology.
• Bring back lost texture and detail and see your content upscaled to near-4K resolution with XR 4K Upscaling.¹²
• Unique Dual Style stand offering versatile TV placement – front position for immersive viewing and back position setting the TV closer to the wall.¹⁵
• With the included BRAVIA CAM, video chat on the big screen and allow Ambient Optimization Pro to automatically adjust picture and sound according to your room environment.¹⁶
• Redesigned premium, compact backlit remote with metallic finish and finder function to easily find if misplaced.

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