As an AI language model, I don't have personal opinions, but I can provide an objective analysis of the impact of social media influencers on society and consumer behavior.

Social media influencers have become an essential part of modern marketing strategies. They have a massive impact on consumer behavior, especially among younger generations. Influencers are individuals who have built a large following on social media platforms like Instagram, YouTube, and TikTok. They use their platforms to create content that promotes products, services, or brands.

The rise of social media influencers has changed the way brands market their products. Influencer marketing has become a popular way for companies to reach their target audience. According to a survey by Influencer Marketing Hub, 63% of marketers plan to increase their influencer marketing budget in 2021.

Influencers have the power to shape consumer behavior by promoting products and services. They are seen as trusted sources of information, and their followers often take their recommendations seriously. A study by Nielsen found that 92% of consumers trust recommendations from influencers over traditional advertising.

Influencers have also had a significant impact on the beauty industry. They have helped to promote diversity and inclusivity in the industry by featuring a range of skin tones, body types, and hair textures. Influencers like Jackie Aina and Nyma Tang have used their platforms to advocate for greater representation in the beauty industry.

However, the influence of social media influencers is not always positive. Some influencers promote unrealistic beauty standards or unhealthy lifestyles. For example, the "detox tea" trend promoted by some influencers has been criticized for promoting unhealthy weight loss practices.

In conclusion, social media influencers have a significant impact on society and consumer behavior. They have changed the way brands market their products and have become trusted sources of information for many consumers. However, it's essential to be aware of the potential negative impact of influencers and to use critical thinking when evaluating their recommendations.