As an AI language model, I do not have personal opinions, beliefs, or biases. However, I can provide a balanced analysis of the positive and negative effects of social media on society.

Positive Effects of Social Media on Society:
1. Communication and Connectivity: Social media platforms have revolutionized the way people communicate and connect with each other. It has made it easier for people to stay in touch with their loved ones, irrespective of their geographical location. For example, Facebook, WhatsApp, and Instagram have made it possible for people to share their experiences, thoughts, and emotions with their friends and family.

2. Information Sharing: Social media platforms have become a powerful tool for sharing information and knowledge. It has made it possible for people to access news, research, and educational resources from all over the world. For example, Twitter has become a popular platform for sharing breaking news and real-time updates.

3. Business and Marketing: Social media platforms have become an essential tool for businesses to reach out to their target audience. It has made it easier for businesses to advertise their products and services to a wider audience. For example, Instagram has become a popular platform for businesses to showcase their products and services to potential customers.

Negative Effects of Social Media on Society:
1. Cyberbullying: Social media platforms have made it easier for people to bully and harass others online. Cyberbullying can have serious consequences on the mental health and well-being of the victim. For example, a study conducted by the Cyberbullying Research Center found that 34% of students in the US have experienced cyberbullying.

2. Addiction and Mental Health: Social media platforms can be addictive, and excessive use can have negative impacts on mental health. Studies have shown that social media use is associated with increased anxiety, depression, and loneliness. For example, a study conducted by the Royal Society for Public Health found that Instagram is the most harmful social media platform for mental health.

3. Misinformation and Fake News: Social media platforms have become a breeding ground for misinformation and fake news. It has become easier for people to spread false information, which can have serious consequences. For example, during the COVID-19 pandemic, misinformation spread on social media platforms led to panic buying and hoarding of essential supplies.

Conclusion:
In conclusion, social media has both positive and negative effects on society. While it has revolutionized the way people communicate and connect with each other, it has also led to cyberbullying, addiction, and the spread of misinformation. It is essential to use social media responsibly and be aware of its potential negative impacts on mental health and well-being.