When KFC ran out of chicken in the UK, they faced the most ironic PR crisis in company history. But instead of hiding or making excuses, they took out a full-page ad in the Sun and Metro newspapers to apologize in a hilarious way.

In the ad, KFC used a clever play on their iconic logo by rearranging the letters to spell out "FCK" instead of "KFC." The headline read, "WE'RE SORRY," followed by a sincere and humorous apology. The ad acknowledged the inconvenience caused to their customers and admitted the mistake, but did so in a lighthearted manner.

The use of humor in the ad helped to diffuse the tension and showed that KFC was willing to take responsibility for their mistake. It also demonstrated their understanding of their customers' frustration and their commitment to making it right.

This approach was widely praised by the public and media alike, with many commending KFC for their transparency and ability to turn a potentially disastrous situation into a memorable moment. The ad became a talking point on social media, generating positive buzz for the brand despite the initial chicken shortage.

References:

https://money.cnn.com/2018/02/23/news/kfc-apology-ad-shortage-chicken/index.html

https://www.bbc.com/news/newsbeat-43169625

https://www.marketingweek.com/kfc-print-advert-to-apologise-for-chicken-shortage/

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