An effective SEO content strategy is crucial for improving website visibility and driving organic traffic. To create a successful strategy, you need to consider several key fundamentals:

1. Keyword Research: Conduct thorough keyword research to identify relevant keywords and phrases that your target audience is searching for. Tools like Google Keyword Planner and SEMrush can help you discover high-ranking keywords with good search volume.
2. Quality Content Creation: Develop high-quality, informative, and engaging content that aligns with your target keywords. Create content that provides value to your audience and answers their questions. Use headings, subheadings, and bullet points to make your content scannable and easy to read.
3. On-Page Optimization: Optimize your content for search engines by including relevant keywords in the title tag, meta description, headings, and throughout the body of your content. Use <title>, <meta>, and <h1> tags to highlight important elements.
4. Link Building: Build high-quality backlinks to your content from reputable websites. This can be achieved through guest blogging, influencer outreach, or creating shareable content that naturally attracts links. Use <a> tags to create hyperlinks to relevant sources.
5. Mobile Optimization: Ensure your website is mobile-friendly and responsive. With the increasing number of mobile users, optimizing your content for mobile devices is essential. Use responsive design techniques and <meta name="viewport" content="width=device-width, initial-scale=1.0"> tag to ensure proper display on different screen sizes.
6. Regular Updates: Keep your content fresh and up-to-date. Search engines favor websites that regularly publish new content. Consider adding a blog section to your website and regularly post relevant articles or updates to attract both readers and search engines.

Remember, SEO is an ongoing process, and it takes time to see significant results. Monitor your website's performance using tools like Google Analytics and make necessary adjustments to your strategy based on the data.

References:

• Google Keyword Planner
• SEMrush
• Google Analytics