To create a successful video marketing strategy, you need to follow a few key steps:

1. Define your goals: Start by determining what you want to achieve with your video marketing efforts. Do you want to increase brand awareness, drive website traffic, or generate leads? Clearly defining your goals will help shape your strategy.
2. Know your target audience: Understand who your target audience is and what they are interested in. This will help you create videos that resonate with them and address their needs and pain points.
3. Create compelling content: Your videos should be engaging, informative, and relevant to your audience. Use storytelling techniques, visuals, and a clear call-to-action to keep viewers hooked and encourage them to take the desired action.
4. Optimize for search: Just like with any other type of content, optimizing your videos for search engines is crucial. Use relevant keywords in your video titles, descriptions, and tags to improve discoverability.
5. Promote your videos: Don't just rely on organic reach. Promote your videos across different channels, such as social media, email newsletters, and your website. Consider leveraging influencers or running paid advertising campaigns to expand your reach.
6. Measure and analyze: Track the performance of your videos using analytics tools. Monitor metrics like views, engagement, and conversions to understand what's working and what needs improvement. Use these insights to refine your strategy over time.

Now, let's look at an example of a successful video marketing strategy:

Company XYZ, an e-commerce business selling fitness equipment, wants to increase brand awareness and drive website traffic. They create a series of workout tutorial videos featuring professional trainers using their products. These videos are not only informative but also visually appealing, with high-quality production values.

To optimize for search, Company XYZ ensures that each video has keyword-rich titles, descriptions, and tags. They also embed the videos on their website and share them across social media platforms, targeting fitness enthusiasts and relevant communities.

Using analytics tools, Company XYZ tracks the performance of their videos. They find that the videos with the highest engagement are those that provide actionable tips and showcase the benefits of their products. Armed with this knowledge, they continue to create similar content to drive even better results.

References:

• Forbes: How to Create a Video Marketing Strategy That Gets Results
• HubSpot: Video Marketing
• Vidyard: How to Create a Video Marketing Strategy

Remember, creating a successful video marketing strategy requires careful planning, understanding your audience, and continuously evaluating and improving your approach.