Search engines rank your business's content using a complex algorithm that takes into account various factors. These factors include:

1. Relevance: Search engines analyze the relevance of your content to the search query. They look for keywords and phrases that match the user's search terms. For example, if someone searches for "best pizza in town," search engines will prioritize businesses that have content related to pizza and being the best in town.
2. Quality: The quality of your content is crucial for search engine rankings. Search engines favor high-quality, informative, and well-written content. They assess factors such as readability, grammar, and overall user experience. For instance, if your website has well-structured and engaging content about pizza ingredients, cooking techniques, and customer reviews, search engines will consider it as high-quality content.
3. Authority: Search engines consider the authority of your business and its content. They look for signals that indicate your expertise and credibility in the industry. This can be measured by the number and quality of backlinks pointing to your website, social media presence, and positive reviews. For example, if your pizza business is mentioned and linked to by reputable food bloggers and has a strong following on social media, search engines will view your content as authoritative.
4. User Experience: Search engines prioritize websites that offer a positive user experience. Factors such as page load speed, mobile-friendliness, and easy navigation play a role in search engine rankings. If your website is optimized for mobile devices, loads quickly, and provides a seamless browsing experience, search engines will rank it higher.

It's important to note that search engine algorithms are constantly evolving, and there are many other factors that can influence rankings. Staying up-to-date with SEO best practices and regularly optimizing your content can help improve your business's visibility in search engine results.

For more information on search engine ranking factors, you can refer to reputable sources such as:

• Google's Search Engine Optimization (SEO) Starter Guide
• Moz's Beginner's Guide to SEO
• Ahrefs' SEO Basics: The Ultimate Beginner's Guide

Remember, implementing effective SEO strategies can greatly impact your business's online visibility and ultimately drive more organic traffic to your website.