With digital agencies expanding their service offerings by outsourcing SEO, a critical decision that has to be made is whether to move ahead with a pre-built SEO reseller plan or choose a custom one. There are benefits to both, but when it comes to delivering ROI (Return on Investment), the answer isn’t always one-size-fits-all. Let’s dig into this blog below to understand which approach can serve your clients better.

Pre-Built SEO Reseller Packages: Quick, Effortless, and Scalable

These are pre-made SEO reseller plans provided by local SEO service companies. These include set deliverables like keywords, on-page optimization, building links, creating content, or a monthly report.

Benefits:

• Time is of the Essence: With pre-built plans, you can get started selling SEO services right away. You don’t have to build some custom workflow or strategy.
• Consistent Cost: With predictable fixed pricing, it’s easier to manage your margins and sell customers on flat-rate packages.
• Scalability: Ideal for any agency with several small- to medium-sized clients looking for standard SEO services.
• Ease of Use: Your team shouldn’t have to be deep SEO experts to run campaigns. The reseller provider takes care of everything.

Limitations:

• Not Flexible: It does not work well for those people who have specific objectives, special industries they are targeting, or have complex SEO hurdles to overcome.
• Standard Deliverables: They get the job done for low-level SEO, but aren’t enough for mid and high levels of SEO.
• Less Customization: It can be difficult to align
• with your agency’s tone, approach, or service model.

Custom SEO Plans: Designed to Fit You Better

A custom SEO reseller plan is tailored to the needs, industry, and business goals of a client. These require more engagement with the SEO service provider and include strategy, content style, deliverables, and metric identification.

Benefits:

• Better Results: Custom plans by a reputable local SEO service company can include advanced technical SEO, hyperlocal strategies, or content strategies for a specific audience.
• Stronger Branding: Customize the service with your agency’s logo and color scheme while working behind the scenes.
• Improved Client Retention: When clients see strategies designed especially for them, it increases perceived value and trust.
• Enhanced Data-Driven ROI: Tailored KPIs and reporting make it much easier to measure an organization’s investment payoff.

Limitations:

• Higher Cost: Specialized plans take more time and expertise and tend to be more expensive upfront.
• Slower Onboarding: Because the strategy is being created from scratch, it is possible that the launch might take more time.
• Needs Involvement from In-House: Requires a closer involvement on your part both with the provider and your client to stay on the same page.

Which Delivers Better ROI?

The response hinges on the business model of your agency and the set of clients for whom you work.

Prebuilt plans can provide small business owners or clients on a tight budget with predictable, cost-effective results and free up your team’s time.

Custom SEO reseller plans make more sense for high-value clients as you can better map it to your business objective, it provides more long-term SEO growth and it’s more competitive as it goes deeper with strategy.

Autus Digital Agency is the one-stop solution for all your marketing needs. We can help you with both pre-built and custom SEO reseller plans. Get in touch with us today.