Market Overview

According to Fortune Business Insights, the global air fryer market size was valued at USD 8.07 billion in 2024 and is projected to grow from USD 9.40 billion in 2025 to USD 17.71 billion by 2032, exhibiting a strong CAGR of 9.47% during the forecast period.

The market expansion is fueled by the rising popularity of oil-free and healthy cooking appliances, increased adoption of smart kitchen devices, and the growing influence of social media recipes that encourage consumers to try air-fried meals.

In 2024, Asia Pacific dominated the air fryer market with a 46.22% market share, led by high demand from China, India, Japan, and South Korea.

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Key Market Highlights

2024 Market Size: USD 8.07 Billion

2025 Market Size: USD 9.40 Billion

2032 Forecast: USD 17.71 Billion

CAGR (2025–2032): 9.47%

Top Region: Asia Pacific – 46.22% share (2024)

Leading Product Type: Digital Air Fryers (voice control & app connectivity)

Major End-User: Households (driven by health-conscious consumers)

Key Market Trends

Asia Pacific witnessed air fryer market growth from USD 2.96 Billion in 2023 to USD 3.73 Billion in 2024.

Surge in vegan & plant-based cooking using air fryers.

Growing demand for dual-basket and large-capacity models.

Expansion of online recipe communities and cooking influencers.

Rising popularity of subscription services & accessories (liners, racks, baskets).

Air Fryer Market Dynamics

Market Drivers

Health-Conscious Consumer Shift Toward Oil-Free Cooking

Growing awareness of healthy eating and the benefits of air-fried food is driving household adoption worldwide.

Rising Demand for Energy-Efficient Appliances

Energy-efficient air fryers are increasingly used in modern kitchens and foodservice facilities. Renovation and DIY kitchen upgrades are also accelerating sales.

Social Media & Recipe Trends

Chefs and influencers promoting air fryer recipes on Instagram, TikTok, and YouTube have significantly boosted consumer interest.

Market Restraints

High Cost of Smart Appliances – Advanced models with connectivity are less affordable for middle-income groups.

Competition from Substitutes – Traditional ovens, microwaves, and cookware limit adoption in certain regions.

Market Opportunities

Eco-Friendly & Sustainable Air Fryers – Rising demand for energy-efficient models and eco-design products is creating new opportunities.

Customization & Premium Features – Growth in demand for dual-basket fryers, voice control, and smart app integration.

Market Challenges

Short Product Lifecycle – Rapid technological advancements shorten replacement cycles, pressuring manufacturers.

Consumer Skepticism – Misconceptions about “oil-free cooking” may hinder adoption in certain demographics.

Market Segmentation

By Type

Digital Air Fryers – Largest segment, favored for multifunctionality (baking, roasting, grilling).

Manual Air Fryers – Growing among budget-conscious consumers seeking affordable options.

By Model Type

Basket-Style Models – Most popular due to compact size and affordability.

Multi-Cookers & Countertop Models – Gaining traction for multifunctionality and premium kitchen setups.

By Capacity

3–5 Liters – Dominant segment (42.91% share in 2024), widely used by nuclear families.

Up to 3 Liters – Rising among single households and mobile home consumers.

5–6 Liters & Above 6 Liters – Preferred for large households, foodservice facilities, and hospitality kitchens.

By Distribution Channel

Supermarkets & Hypermarkets – Leading channel due to wide product availability.

Online Channels – Fastest-growing, driven by e-commerce adoption and digital-savvy consumers.

Specialty Stores – Gaining momentum with premium brand sales and after-sales services.

By End-User

Households – Largest share, driven by home cooking, health awareness, and nuclear family setups.

Foodservice Facilities – Growing adoption in restaurants, cafés, and hotels.

Regional Insights

Asia Pacific – Market Leader

Market size in 2024: USD 3.73 Billion

Strongest demand from China, India, Japan, and South Korea.

Increasing adoption of smart & connected appliances supports growth.

North America

Growth fueled by DIY cooking trends, food blogs, and hospitality adoption.

U.S. consumers show strong preference for multi-cooker models.

Europe

High adoption in U.K. and Germany driven by health-conscious diets and sustainable appliance demand.

South America & Middle East & Africa

Brazil & UAE leading growth, supported by e-commerce adoption and demand for premium appliances in urban households.

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Competitive Landscape

The air fryer market is moderately consolidated with global and regional players investing in product innovation, eco-friendly appliances, and smart cooking features.

Key Players

Groupe SEB (France)

Midea Group (China)

Koninklijke Philips N.V. (Netherlands)

Xiaomi Corporation (China)

Spectrum Brands, Inc. (U.S.)

Faber S.p.A. (Italy)

Conair Corporation (U.S.)

Meyer Corporation (U.S.)

TTK Prestige Ltd. (India)

NuWave, LLC. (U.S.)

Launch: Cosori launched Smart TurboBlaze 6-Quart Air Fryer (2024), featuring 10 functions, app integration, and smart controls.

Key Industry Developments

January 2024: Versuni, a Koninklijke Philips NV-owned small appliances manufacturing company, opened its second 25,000-square-meter factory in Ahmedabad, India. The factory has an annual production capacity of 500,000 air fryers, 200,000 garment steamers, and hand mixers in India.

June 2023: Versuni, a Koninklijke Philips N.V.-owned small appliances manufacturing company, established a partnership with SAP SE, a European software company, to utilize the SAP Sustainability Control Tower to monitor the recycling process of used air fryers in Sao Paulo, Brazil.

The air fryer market is poised for rapid growth, backed by health-conscious consumer lifestyles, rising urbanization, and digital appliance adoption. While high costs and substitute competition remain challenges, opportunities in eco-friendly models, e-commerce expansion, and smart connectivity will drive long-term growth.