When discussing Google rankings, people generally have the view that it’s all about keywords and backlinks. Although those still hold power, Google has introduced something new that is equally important—page experience.

If you’re the best digital marketing agency in Nagpur or just looking to optimize your own website, chances are you’ve heard people throwing this term around. But what exactly does it mean? And how will it impact your SEO?

Let’s break it down in simple terms.

What Is Page Experience?

Page experience is the way that users actually feel when they’re on your website. Not the way you imagine them to feel—how they actually feel.

Google considers such factors:

How quickly your website loads

If it’s mobile-friendly

If there are obnoxious pop-ups

If things fling about as it loads (we’ve all clicked the wrong button because of it)

If your website is secure and safe

In essence, Google wants users to be able to have a good experience on your site. That’s why it added page experience signals to its algorithm.

Why Did Google Do This?

Humans are impatient when they’re interacting online. If your site loads slowly or is troublesome on a phone, they’ll bolt.

Google saw that too. So they began to add real-user data—referred to as Core Web Vitals—to help determine how your site performs in the wild.

So SEO isn’t only about what you write anymore. It’s also about how your site performs.

What Are Core Web Vitals?

Google considers three broad factors:

LCP (Largest Contentful Paint)

How long before the important content shows up?

Ideally under 2.5 seconds.

FID (First Input Delay)

How quickly can a user respond to your page once loaded?

Under 100 milliseconds is fine.

CLS (Cumulative Layout Shift)

Does everything jump around when it loads?

Keep it under 0.1 to be on the safe side.

These can sound geeky, but they’re simply measures of user frustration (or not).

Does Page Experience Actually Impact Rankings?

Yes. But not in a “improve one area and you’ll be on page one” sort of manner.

It actually works more like this:

If two sites are just as contented and authoritative, the better page experience site will rank first.

If your page experience is subpar, though, it can bring your rankings down—no matter how good the content.

So it’s not everything. But it certainly has a role.

How EEAT Fits Into This

EEAT stands for:

Experience

Expertise

Authoritativeness

Trustworthiness

Page experience enables EEAT because a consistent, user-friendly site makes individuals more trusting.

Consider the following:

Would you trust a 10-second loading site?

What about buttons you can’t click or that don’t have enough words?

Poor user experience is fatal to trust. And without trust, your SEO suffers.

The top digital marketing agency in Nagpur will always ensure your website fulfills both criteria—technical SEO and user experience—because they’re two sides of the same coin.

Genuine World Effect of Low Page Experience

Let’s assume that you have an e-commerce website. This is what happens when your page experience is not up to mark:

Slow Load Time = People bounce before they even get a chance to view your products

Bad Mobile Design = Mobile shoppers are off

Shifting Layouts = Misclicks and frustration

Intrusive Pop-ups = Guests shut the tab immediately

No HTTPS = Warning signs scare users away

You may be losing traffic and sales—without even realizing it.

How to Improve Page Experience

You don’t have to be a developer to resolve most problems. Begin here:

Check Your Core Web Vitals

Check with PageSpeed Insights or Google Search Console to check how your website is doing.

Optimize Images

Images are taking up too much space. Compress them with tools such as TinyPNG.

Use Lazy Loading

Load an image only when a visitor scrolls down to it. That will make your website faster without losing any content.

Resolve Mobile Usability

Check your website on numerous different phones. Is the text readable? Is the button clickable?

No Pop-Ups (particularly on mobile)

They are bothersome. If you have to use pop-ups, at least allow them to be easily closed.

Secure Your Site

If your site isn’t on HTTPS, obtain an SSL certificate. It is a Google and a user trust signal.

Don’t Cut Corners On Hosting

Discount hosting typically translates to slow speed. If your site is loading like you built it in 2005, bump up your plan.

Page Experience Is Not a “Set and Forget”

It is not a one-and-done thing. Things evolve—your plugins, your theme, your content.

Review your metrics every few months. Fix what’s holding your site back.

The top digital marketing agency in Nagpur typically conducts periodic audits to identify small things before they turn into huge issues. That’s how they keep ahead.

How to Discuss This with Clients or Teams

If you’re in charge of SEO or web projects, here’s a tip: don’t overwhelm people with jargon.

Say something like:

“Google now cares more about what users actually feel when visiting our site. If it loads slowly or looks odd, it affects our ranking even though the content is excellent.”

Make it personal. Write about how it affects sales, traffic, or leads. Not just “SEO.”

Page Experience vs Content: What’s More Important?

Content is still king. But here’s the kicker—nobody’s going to read your content if your page is slow, broken, or infuriating.

So it’s not “page experience vs content.” It’s a little more like:

Content makes people care. Page experience keeps 'em coming back.

Both matter. Always.

SEO has nothing to do with keyword stuffing and backlinks anymore. Google wants you to create sites that people like using.

And to be honest, that’s for the best.

If you’re committed to ranking—or remain at the top—don’t forget page experience.

It isn’t rocket science. But it does require concentration. Whether you’re optimizing your blog yourself or have the best digital marketing agency in Nagpur optimizing for you, to prioritize genuine, human-first optimizations is what Google rewards in the long term.

So test your speed. Make yourself mobile-friendly. Don’t pester your users.

Because if they’re happy, Google’s happy.

If your site is still not showing up—despite having optimized all this or so—do not worry. SEO is a game of the long run. But if you are on the right track, the payoff will follow.

Desire faster wins? Obtain a professional audit. A company like the top digital marketing agency in Nagpur will identify things you have not noticed and give you real, no-nonsense solutions.

In the meantime—keep experimenting, testing, learning. That’s the SEO game.