Facebook is not just a place to connect with friends anymore — it’s now one of the most powerful platforms to earn money online. In 2025, Facebook has made it easier than ever for creators, influencers, and even small businesses to monetize their content and turn their passion into income.

Whether you’re a beginner, a content creator looking for new ways to earn, or someone curious about Facebook’s latest earning options — this complete guide will help you understand how to start earning money on Facebook in 2025.

Let’s get started!

Understanding Facebook Monetization in 2025

What Is Facebook Monetization?

Facebook monetization means using your content (videos, posts, live streams, etc.) to earn money. You get paid through ads, fan support, partnerships, or selling products.

In simple terms: you create content, share it on Facebook, and get rewarded with money if people engage with it.

Why Facebook Is Still a Top Platform for Earning

In 2025, Facebook remains one of the biggest platforms in the world, with over 3 billion monthly users. It offers many tools to help creators earn, like Reels Bonuses, In-Stream Ads, and Stars.

Unlike some platforms that only support influencers with millions of followers, Facebook also supports small creators and even beginners.

Facebook Monetization Requirements (Updated for 2025)

Before you start earning, you must meet certain rules set by Facebook.

General Eligibility Criteria

Here’s what you need:

• A Facebook Page, not just a personal profile
• 10,000 Page followers (for In-Stream Ads) or at least 500 followers (for Stars or Reels)
• At least 5 videos published
• Content must be original (no stolen videos)
• You must be 18 years or older
• Your country must be eligible for monetization

Page Quality & Content Standards

Facebook checks if your page has high-quality and original content. If your page has fake followers, copied videos, or spammy posts — it may be rejected for monetization.

Always follow:

• Community Standards
• Monetization Policies
• Content Guidelines

Keep your content clean, real, and valuable!

Different Ways to Monetize on Facebook in 2025

There are many ways to earn money on Facebook. You can use one or more of these options depending on your content style and audience.

1. In-Stream Ads

These are ads that appear in your videos, like YouTube ads.

How it works:

• When someone watches your video, they also see an ad.
• Facebook pays you for every view (usually based on ad engagement).

Requirements:

• 10,000 followers
• 600,000 total minutes watched in the last 60 days
• At least 5 active videos

Tips:

• Create longer videos (3 minutes or more)
• Post videos regularly
• Encourage viewers to watch till the end

2. Facebook Reels Bonuses

Reels are short videos (like TikTok or Instagram Reels), and they’re very popular.

In 2025, Facebook pays creators Reels Bonuses under the “Reels Play” program.

How to earn:

• Create Reels that get a lot of views and engagement.
• Facebook invites you to join the bonus program.

Tips:

• Use trending music and hashtags
• Keep Reels short, fun, and creative
• Post daily or weekly

3. Fan Subscriptions

You can charge your followers a monthly fee to subscribe to your page. Subscribers get exclusive content or badges.

How to set it up:

• Apply through the Facebook Creator Studio
• Create bonus content (behind-the-scenes, shoutouts, tips)

How much can you earn?

• Usually $4.99 per subscriber per month
• Facebook may take a small fee

4. Facebook Stars (for Live & Video)

Your followers can send you Stars during live videos or video premieres. Each Star is worth about $0.01.

How it works:

• Viewers buy Stars and send them during your video
• You collect Stars and get paid monthly

Tips:

• Go live often
• Ask viewers to support you with Stars
• Thank them on video to encourage more gifts

5. Brand Collaborations via Meta’s Brand Collab Manager

You can work with brands who pay you to promote their products. Facebook helps match you with brands through Brand Collab Manager.

Steps:

• Join Brand Collab Manager
• Build a niche (fitness, fashion, cooking, etc.)
• Create honest and high-quality sponsored content

Dos and Don’ts:

• Only promote what you trust
• Disclose paid promotions with #ad or #sponsored
• Don’t mislead your audience

6. Affiliate Marketing

Promote other people’s products and earn a commission for each sale you bring.

How to start:

• Join affiliate programs (Amazon, Flipkart, etc.)
• Share links in your posts or videos
• Earn a % whenever someone buys using your link

Tips:

• Use link shorteners
• Create review content
• Build trust with your audience

7. Facebook Groups Monetization

If you run a group, you can:

• Charge for access (paid groups)
• Sell digital products (eBooks, courses)
• Promote affiliate links or services

Tip: Build a community around a specific interest like parenting, health, finance, or career advice.

Step-by-Step Guide to Getting Started

Step 1: Set Up Your Facebook Page

• Go to facebook.com/pages
• Choose a name that reflects your content or brand
• Add a profile picture and banner
• Write a short bio and choose a relevant category

Make your page look professional and welcoming.

Step 2: Post Consistent & Engaging Content

You don’t need to go viral overnight. Just post regularly and focus on your niche.

Types of content that work well:

• Reels
• Behind-the-scenes videos
• Funny clips
• How-to guides
• Inspirational stories

Be yourself. Be original. Be consistent.

Step 3: Grow Your Audience

To monetize, you need followers. Here’s how to grow:

• Share your page with friends and groups
• Use trending hashtags
• Collaborate with other creators
• Reply to comments and messages
• Cross-promote on Instagram or YouTube

Step 4: Apply for Monetization Tools

Once your page meets the requirements, go to Facebook Creator Studio:

• Check your Monetization tab
• Apply for tools like In-Stream Ads or Stars
• Follow all setup steps

Tools & Resources to Help You Monetize

Meta Business Suite

Use this to:

• Schedule posts
• Check messages
• Manage your page easily

Facebook Creator Studio

Best for:

• Uploading and managing videos
• Tracking video performance
• Viewing earnings and insights

Third-party Tools

• Canva: For making eye-catching thumbnails
• CapCut/InShot: Edit videos on mobile
• Buffer/Later: Schedule your content

These tools save time and make your content look more professional.

Common Mistakes to Avoid

Many creators make simple mistakes that can stop monetization or reduce earnings.

Avoid these:

• Using copied or copyrighted content
• Buying fake followers or likes
• Ignoring Facebook’s rules and policies
• Being inconsistent with posting
• Not engaging with your followers

Remember, Facebook wants authentic, valuable, and original content.

Final Tips to Boost Your Facebook Income in 2025

• Focus on quality over quantity
• Keep learning — trends change fast
• Don’t be afraid to try new content formats
• Track your analytics to see what works
• Stay updated with Facebook’s new programs
• Be patient and consistent — it takes time to grow

Conclusion

Facebook in 2025 offers more monetization opportunities than ever before. From short Reels to live videos, fan subscriptions to affiliate links — you have many ways to earn.

You don’t need to be famous or have millions of followers. You just need to start with the right strategy, keep creating value, and stay consistent.