If you run a roofing business, you’ve probably noticed something frustrating:

Jobs are out there, but leads just aren’t coming in like they should.

The U.S. roofing industry is worth over $56 billion in 2024. Yet most small roofing contractors still struggle to stand out online. Why? Because the traditional ways of getting jobs like yard signs, flyers, and word-of-mouth don’t scale anymore. Most roofers haven’t adapted to digital.

Let’s break down where things go wrong and more importantly, how to fix them fast.

1. You’re Invisible in Local Search
2. Google runs the show. If you’re not showing up in the top local search results, especially the “3-pack” (map plus top 3 listings), you’re basically invisible to ready-to-hire customers.

Common issues:

No city-specific service pages

Weak website structure and metadata

Not enough high-quality backlinks

Few or no customer reviews

🛠 Fix: Focus on local SEO and backlinks. One of the easiest ways to build trust with Google is by guest posting on reputable sites in your niche or region. These posts give you authority and contextual backlinks that actually move rankings.

If you’re not sure where to start, this Roofing SEO gig on Fiverr handles the guest posting for you. No fluff, just links that work.

1. Lead Flow is All Over the Place
2. Let’s be real. Referrals are nice, but you can’t predict them. Knocking on doors or waiting for storm season isn’t a strategy.

🎯 Fix: Build a real lead system using:

Google Business Profile

SEO-targeted service pages (like “roof repair in Phoenix”)

Google Ads for quick results

Consistent reviews on platforms like Yelp, Facebook, and Angi

1. Your Website Isn’t Doing Its Job
2. A lot of roofing websites are outdated. They’re slow to load, not mobile-friendly, and don’t clearly explain what the business offers.

🧰 Fix: Your website should:

Load fast on mobile

Clearly list services and locations

Include proof like before-after photos and testimonials

Make it easy to call, message, or get a quote

1. Few Reviews = Fewer Calls
2. Would you hire a roofer with two old reviews? Probably not. Neither will your prospects.

⭐️ Fix: Start asking for reviews on every completed job.

Use QR codes on invoices

Text clients a direct review link

Respond to all reviews to show you care

1. No Real Marketing Strategy
2. Posting randomly is not marketing. Many roofing businesses try ads once in a while or throw up a blog, but there’s no consistency.

🧠 Fix: Simple strategy that works:

One blog post per week with search-friendly titles like “roof replacement after hail damage”

Track performance with Google Analytics

Retarget past visitors with display ads using Facebook Pixel or Google

Bottom Line

If you want more roofing jobs, you need more than a ladder and a crew. You need visibility. That starts with SEO, local authority, and a site that converts.

You don’t need a huge budget. You just need the right moves.