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How eCommerce Localization Services Can Maximize Your International Revenue

5 months ago
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Below is a complete blog post written around the headline “How eCommerce Localization Services Can Maximize Your International Revenue”:

How eCommerce Localization Services Help Boost Your


International Revenue

Growing your eCommerce outside of your home country can offer huge opportunities – but as we know, doing business in different markets is not just a case of translating your website. It requires true localization.


eCommerce translation services take you further than simply translating, they thoroughly optimize your content, product listing, currency, design and user experience to answer to the culture, language and preference from each market. In the process, they can skyrocket customer trust, engagement and — most important of all — revenue.


In this post, we’ll take a deep dive into what quick eCommerce Localization Services actually is, and why it’s important for increasing international sales.


What Are eCommerce Localization Services?


eCommerce Localisation Localisation services for eCommerce include tailoring your online store to a specific region or market. This includes:

  • Product (descriptions, checkout flows, customer service) transcoded into another language.
  • Localizing visual and design aesthetics and norms
  • Displaying prices in local currencies
  • Modifying payment and shipping options
  • Agree to work within local laws and customs.
  • The aim is to ensure that users of your eCommerce site will feel that it has been custom-built just for them—no matter where they live.

Why Localization Drives Revenue Growth Improved Customer Trust and Engagement


Customers are much more likely to buy from an eCommerce store that “speaks to them” —not just in their language, but culturally as well. Localizing your store to the buyer’s language and currency creates a trust factor that is somewhat hard to come by.

76% of online shoppers want to buy products in the language of their choice, while 40% will not make a purchase on foreign language websites. (CSA Research)#4.


Higher Conversion Rates

Local sites greatly out-converting those without a local market. By offering local currencies, payment methods and regional promotions, you remove friction and simplify the buyer journey. This way customers are able to more easily make a purchase and conversion rates are higher.


Better SEO in Local Markets


Localization also improves rankings in foreign search engines. With the localization of your product pages, as well as the use of geo-targeted SEO practices, you’ll have a higher chance of showing up in local search results—which will send more organic traffic and customers your way.


Lower Cart Abandonment Rates

A missing local payment option, unfamiliar shipping terms or a checkout page in a foreign language are the reasons people give when they abandon a cart. This is where localization comes into the play, simplifying shopping experience in such a way that it also decreases “drop-off”.


Greater Customer Loyalty


Brand affinity is stronger Staying local means attracting more local customers. Customers who feel understood and appreciated are those who are more likely to come back, leave wonderful reviews, and tell friends in their region about your brand.


Real-World Example: How Brands Are Winning with Localization

Global brands such as ASOS, IKEA, and Nike all customise their eCommerce website according to regional markets — from there, they provide localised content, customer service, and region-specific inventory. This gives them the tools to remain competitive in different world markets.


Smaller e-tailers are reaping huge rewards as well. For instance, when a fashion retailer entered the Latin American market, the company doubled regional sales and slashed time to market for localised product descriptions, native-language customer support and regional payment options through using a professional translations system.


Getting Started with eCommerce Localization


If you are thinking you want to go global, here’s where to start:

Recognize the target markets with promising demand potential.

Get involved with a trustworthy Game Localization Service Provider that is aware of cultural sensitivities.


Take stock of your current site to figure out what needs to be localized—language, UI/UX, checkout, legal content and so on.

Implement region-specific SEO strategies. Iterate and optimize locally targeted experiences through user feedback and insights.


Conclusion :

It’s no longer a nice-to-have, but a crucial competitive differentiator. By having your professional eCommerce localization services managed, you can ensure your brand will resonate with new audiences and open up significant international revenue.

If your goal is to do business with customers throughout Europe, Asia, Latin America, or other regions around the world, localization is the pathway to connecting your brand with your global customers.

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