Fast Moving Consumer Goods (FMCG) is a highly competitive industry of countless brands and local stores making efforts to capture customer attention for repeated sales. However, due to the decrease in the effectiveness of print media and the attention span of customers with the advent of digital media, FMCG brands are shifting their focus towards new and innovative marketing solutions. One such solution is lift advertising which helps FMCG brands go for hyper-local advertising for better customer engagement and even retention. But what does lift advertising entail?

Lift advertising is a new marketing approach where specially designed advertisements are placed in residential and commercial elevators. The advertisements showcase a new upcoming product or a promotional message that can help grab customer attention and offer better retention than FMCG brands look for. An advertising agency in Ghaziabad uses lift advertising for local promotion and to build a strong customer base for FMCG brands. The agencies through lift advertising convert high-rise buildings and urban spaces an advertising area by placing ads in elevators for continuous and close customer contact.

Why are FMCG brands going for lift advertising?

Lift advertising helps FMCG brands by delivering the following benefits:

Precise local advertising:

FMCG brands are dependent on promoting their products to individuals who can become their potential customers. These urban populations live in high-rise buildings. Lift advertising helps with local promotion of products that FMCG brands sell near the point of sale of the customers. The advertising solution helps target customers of local neighbourhoods and buildings making it one of the most effective solutions for local advertising.

Repetition:

Another great benefit of lift advertising is the communication of the same message repeatedly thereby helping FMCG brands to get repeated sales. With repeated exposure to the same promotional message and advertisement, the rate of brand calls increases as well. Customers exposed to a promotional message from the same FMCG brand tend to buy from them thereby promoting brand loyalty as well.

Boost in retail sales:

A promotional message displayed in elevators grabs customer attention with greater effectiveness. With better exposure, the chances of getting repeated sales are increased exponentially as well. Lift advertising therefore helps FMCG brands to improve their retail sales. Moreover, they can communicate a message like discounts with better effectiveness.

Budget-friendly:

Apart from well-established FMCG brand names, even local stores can use lift advertising to get customers for better sales. An ad agency in Ghaziabad can deliver the best services to create a well-laid-out and effective promotional message or advertisement and place them in elevators for the benefit of local stores. They can communicate information about festival discounts or new promotional messages through lift advertising.

Urban penetration:

Lift advertising helps FMCG brands to penetrate deep into the urban customer market. By carefully understanding the buying patterns and needs of customers, brands and advertising agencies can place lift ads accordingly. They can reach more customers who could not be reached due to limited exposure, and communication.

Conclusion:

Lift advertising therefore offers an extensive number of benefits to FMCG brands. It delivers a unique opportunity for brands and even local stores to reach customers more efficiently and with limited spending for an overall boost in sales.