Establishing trust and credibility in the modern digital landscape is critical for businesses that want to attract and retain customers. One way to build trust and credibility is to display customer testimonials directly on your website.

Feedspace is an easy-to-use testimonial collection tool that allows various formats of reviews, including text, audio, and video testimonials. Displaying testimonials that were collected through Feedspace on your website will improve your brand reputation, foster user engagement, and contribute to your brand marketing efforts.

The Importance of Customer Testimonials

Customers’ real-life experiences and insights can help alleviate doubt and generate trust. BrightLocal studied this dynamic in 2020, reporting that over 91% of consumers trust online reviews just as much as personal recommendations. Testimonials have an important role to play in the buying decision-making process.

Why Choose Feedspace for Testimonials?

Feedspace is a flexible system designed to easily collect and manage testimonials from customers. We support collecting feedback in many formats, such as text, audio or video. This allows your customer to engage in the method of their preferences, and makes it easier for them to share their experiences with your customers.

Additionally, Feedspace offers features like customizable feedback collection forms and a single dashboard for managing all the collected data in one place.

Benefits of Connecting Feedspace For Testimonials into Your Website

• Increases Credibility and Trust

Posting genuine customer reviews on your website increases credibility for your brand. Having genuine testimonials from other individuals makes visitors believe and trust in what you are presenting. Feedspace’s " Testimonial Wall of Love" feature helps you to have a specific space for these testimonials, thus emphasizing customer satisfaction.

• Feedspace Increases User Engagement

Adding video and audio testimonials can have a big impact on user engagement. They are more interesting than text and can better illustrate experience and emotion. Feedspace allows you to capture such feedback, and you can show interesting content popular with your readers.

• Enhances SEO Performance

Placing your website regularly with fresh, user-generated content, such as testimonials, will aid in boosting your search engine position. Search engines reward websites that offer valuable and current content. By placing Feedspace testimonials, you not only place improved content on your website, but you also enhance visibility for your website online.

• Offers Invaluable Customer Insights

Examining the feedback gathered using Feedspace can provide you with useful information on customer satisfaction and improvement areas. Knowing customers’ experiences and opinions enables you to make sound decisions to further improve your product or service.

• Empowers Social Proof

Social proof is a psychological effect where individuals copy others’ actions because they believe such actions represent the right thing to do. By presenting testimonials in a highly visible section of your website, you use social proof to sway the choices of potential clients in your direction.

How to Add Feedspace Testimonials on Your Site

It is easy to place Feedspace testimonials on your site:

Collect Testimonials: Utilize Feedspace to generate editable forms for collecting text, audio, or video testimonials from your clients.​

Organize and Curate: Curate and sort through testimonials obtained via Feedspace’s centralized dashboard and select the most effective ones to showcase.

Create a Wall of Love: Use the “Wall of Love” feature to create a special section on your site where you display the chosen testimonials in an attractive design.

Add on Your Site: Feedspace gives you an embed code that you can easily copy and paste on your site, so the testimonials will look great.

Cross-Promote Across Channels: Cross-promote the testimonials across your marketing channels and social media to have maximum reach and effect.

Conclusion

Adding Feedspace testimonials to your site has several advantages, ranging from credibility and trust building to SEO performance and user engagement improvement. By tapping into genuine customer feedback, you can develop a more persuasive and credible online presence that appeals to potential customers. Adopting Feedspace’s full range of features makes it easier to collect, manage, and display testimonials, ultimately helping your business thrive and grow.