If it’s about branding and marketing, choosing the right packaging for your product will make a huge difference. However, beyond the outer box, it’s possible to make a small but significant addition that could enhance the appearance of your packaging materials.

Inserts don’t just serve functional tasks; they can also increase the bond you share with your clients, build trust, and boost sales. Whether it’s a note of thanks or thoughtfully designed samples, the experience of unboxing can be a great way to make an unforgettable impression. Learn how packaging inserts can help take your business to the next stage.

What Exactly Are Packaging Inserts?

Custom packaging box inserts are added to your packaging and are used to safeguard your product, improve the user experience, or fulfill a purpose for marketing. They fall under two types:

Box inserts:

Protect the product from damage during transport and are available with custom design.

Promotional inserts:

This type sends messages to your customers, such as thank-you cards or coupons. It also provides sample products.

Types of Box Inserts: Protecting Your Product with Style

The principal function of customized box inserts is to protect. They don’t need to be dull. The following are the most well-known kinds:

Foam Inserts

Foam is ideal for protecting fragile or valuable items such as glass, jewelry, or electronics. It offers excellent protection while being lightweight, which helps reduce shipping costs. Additionally, foam can be fully customized to match your product’s specific design, enhancing the overall packaging appeal. Custom eva foam inserts for custom boxes provide superior protection and add a luxurious touch to the product presentation.

Corrugated Cardboard Inserts

Cardboard can be a flexible and economical option. It is a moderately secure material that offers great branding possibilities. If you print high-quality graphics, you can transform cardboard boxes into effective marketing tools, taking advantage of their recycling and sustainability.

Molded Pulp and Plastic Inserts

Molded pulp provides great protection, particularly for delicate items, and it’s an eco-friendly alternative to plastic. However, it is best used for items that don’t need complex printing. Plastic inserts, which are more flexible in style and not as environmentally sustainable, are popular, especially in the medical and food sectors.

Promotional Inserts: Building Relationships and Driving Sales

Box inserts are focused on protecting your product, while promotional inserts focus on communicating. Inserts like these help you connect with your clients, show gratitude, and strengthen your brand’s narrative.

Thank-You Cards

An easy thank-you notecard can be a simple gesture with an enormous impact. It gives the unboxing process an individual feel and makes clients feel special. Studies show that consumers like genuine appreciation from brands. A sincere thank-you card can transform an initial purchaser into a devoted client.

Discount Codes and Offers

Promoting discount coupons through packaging materials not only attracts returning customers but can also help with cross-selling. Discount codes personalized for the most loyal customers could boost your online presence because these deals are typically circulated among family members and friends.

Instructions and Information

Incorporating product directions, ingredients, and safety details on your inserts ensures that customers are aware of what to do with the product. This is an excellent option to make your business transparent and let your customers know that you’re concerned about their needs.

The Impact of Custom Packaging Inserts

Customized inserts can enhance the unboxing experience. They can transform an ordinary experience into one that people will remember. However, the advantages don’t end there.

Strengthen Your Brand Identity

The right inserts will carry your logo across the whole packaging and provide customers with a consistent experience from beginning to end. Whether it’s your brand’s logo, distinctive colors, or signature messages, the inserts you use will reinforce the brand’s image.

Drive More Sales

A well-thought-out promotional item that includes a discount coupon or product sample will encourage buyers to purchase more or browse your site. It also creates an opportunity to increase cross-selling and upselling, thus increasing your sales.

Enhance the Unboxing Experience

Unboxing has evolved into a crucial element of modern retail. A well-designed experience could result in sharing on social media, word-of-mouth marketing, and even customer loyalty. People enjoy sharing their experiences whenever they feel comfortable, and personalized inserts can help provide that unique and memorable feeling.

Considerations When Choosing Your Inserts

The benefits of inserts for packaging are evident, but there are some points to be aware of before starting:

Cost and budgeting: Customized inserts may be more expensive than standard packaging material, but they won’t break the budget. Corrugated inserts, on the other hand, are affordable and practical. Finding the right balance between price and value is crucial.

Production time: Custom-made inserts may need longer lead times. Be prepared if you’re planning to launch a brand new campaign or product.

Use and Value: Choose inserts that align with your brand’s product and the target market. Luxury brands use premium inserts, such as premium cardboard or velvet. An eco-friendly brand may prefer biodegradable or recycled paper.

Conclusion:

Packaging inserts are more than just operational features; they are essential to your branding strategy. They help communicate your brand’s values, protect the products you sell, and strengthen relationships with your customers. Inserts can provide additional information, offer discounts, or create a lasting impression. Choosing the right packaging insert can significantly impact your company’s growth.

Create your packaging! Make your brand stand out with customized packaging that reflects your brand’s values and is a hit with customers.